All about Apple UK

APPLE (UK) LTD

INTRODUCTION:
General information about Apple (UK) Ltd:
Apple Inc. company is a multinational company based on American technology. The headquarters of the company are located in Cupertino, UK. Apple Inc. designs, builds, and sells computer software, online services, and consumer electronics. Along with Amazon, Facebook, Google, and Microsoft, it is considered among the Big Tech companies.

Products:
The hardware products of Apple Inc include iPhone, iPad, Mac PC, iPod, Apple Watch, Apple TV, Air Pods, and the Home Pod.

The software of the company includes iOS, macOS, tvOS, and watchOS operating systems, as well as Safari web browser, iTunes media, iWork and iLife productivity and creativity suites, and the Shazam music identifier. Logic Pro, Final Cut Pro, and Xcode are some professional applications of Apple Inc.

Services:
The online services of Apple Inc. are iTunes Store, Mac App Store, iOS App Store, Apple TV+, Apple Music, iCloud, and iMessage. Some other services include Genius bar, Apple Store, Apple Care, Apple Card, Apple Pay, and Apple Pay Cash.

COMPANY OVERVIEW:
Apple (UK) Inc. is famous for its size as well as its revenues. It is the largest tech company all over the world and is considered among the most valuable companies in the world by its revenue. As a mobile-phone manufacturer, it ranks third as Samsung and Huawei leads the global market.
In August of 2018, Apple Inc became the first US public company valued at more than $1 trillion, while in August of 2020, it became the first US company which exceeded the value of $2 trillion.
As of the year 2020, Apple Inc. operates in 25 countries having a total of 510 retail stores. iTunes by Apple Inc. is the largest music retailer of the world, while over 1.5 billion Apple products are globally used actively at present.

Apple Inc is ranked as the most valuable brand of the world due to its high brand loyalty.

COMPANY ANALYSIS:
Apple Inc was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. Later, Ronald Wayne sold its stake to the other two partners and climbed down from his shares in the company. Steve Jobs was the initial CEO of Apple Inc. He was basically an entrepreneur and set up a great groundbreaker for the company. Most of the activities towards the great success story were worth risk-taking, which also gave rise to various products by the firm. The crucial yet intelligent risk-taking steps of Steve Jobs made the company stand at a quite successful position as compared to various other competitors in the digital market.

During the initial stages of Apple Inc., Mark Markkula assisted the company in terms of finance as well as the expertise needed at that crucial time.

Apple Inc. designs and develops various apps, software, and electronic gadgets including iPhone, iPad, iTunes, Mac OS, etc. Also, the company manufactures Mac computers.

R&D department:
The Apple (UK) Inc. has a well-established Research and Development department which works to find out the latest market trends and products. This market research makes them develop the potential products that fulfill customer needs meanwhile the product fits into the market demand.

This approach is the one that attracts a significant market share towards the company and the company makes considerable sales while satisfying a large number of customers.

Company logo:
Apple (UK) Ltd. changed the company logo three times since its foundation. Presently it markets its products with a logo of an apple having a bite mark so that it can be distinguished from a cherry.
The very first logo of the company depicted an apple tree and Sir Newton seated under it. Later, this logo changed to another one that depicted an apple having a rainbow theme. This gave rise to the present logo that depicts a monochromatic-themed and black-colored apple.

Company growth:
Apple (UK) Ltd. continued to grow its sales on the global level at a steady pace over the years. This results in high margins of profit for the company. It invests some of the revenues in innovation and new technology. Moreover, Apple Inc. markets its products all over the world using a lot of funds. The status of becoming the most recognized brand across the globe takes a lot of finances for a company, but according to Forbes magazine, Apple Inc. reached this status in 2011.

Company growth in the UK:
Apple Inc has expanded its market across the globe. The products of Apple Inc. are considerably preferred in Europe; especially, in the United Kingdom. Perhaps most of the products from Apple are sold in the United Kingdom. However, the marketing president of the company clearly stated that since the last few months, the sales of the iPhone in the UK have been more than doubled.

As smartphones entered the digital market, iPhones from Apple company have been at the center stage with approximately 42.8% of the smartphones sold in the UK.

COMPANY STRATEGY AND OPERATIONS:
Apple Inc. grew to become the most famous brand in the world probably due to its apparent strategies for marketing and promotion that serve to satisfy many customers. The business was initially set up to develop competent products to satisfy maximum customers and ultimately earn the profit.
The marketing strategy of Apple Inc. has been influential for its huge profit margin as compared to other competitors (tech companies). The company has continued to set a fine innovation and a working culture that was initially set up by Steve Jobs. However, the company always endeavors to stand at the top of the list of competitors.

E-business:
The E-business movements of Apple Inc include using online management of its activities. Moreover, the company serves online retailing service that has been exceptionally beneficial for the company. The managers of the company use this online management system to control organizational activities meanwhile monitoring employees and customers. the latest market trends are also monitored through the online management system.

Furthermore, the sales made by the company in the market can also be determined by the online system. This provides significant assistance to decide the most suitable products to manufacture. Most of the other management decisions are also made by using the E-business strategy that is continuously updated through the internet, Extranets, and intranets. All the departments of the company are connected to the company network connection and the management can easily access all the individuals who work within the company.

Bio - Adrian is the CEO of Reporting Accounts, you can read more about him on his Gravatar account at https://en.gravatar.com/adrianlawrence100 His expertise includes, Accountancy and Ecommerce.